360彩票

疫后重启 化妆品行业的生存之道

时间:2020-3-24 11:26:39 作者: 中妆网 点击: 加入收藏

  新冠肺炎的突袭,让几乎每个行业都陷入到集体不安与重审之中。化妆品行业近年来在传统大品牌和新晋网红品牌的联袂推动下不断走高,然而疫情过后,这一走势是否还能延续?行业格局又将如何变化,网红品牌、国产化妆品品牌都将何去何从?

  JINRI,FENZHONGCHUANMEIDONGSHIZHANGJIANGNANCHUNYINGPINGUANWANGYAOQING,ZAIZHIBOGONGKAIKEZHONGFENXIANGLEQIYECONGXIANXIADAOXIANSHANG、CONGCHUANTONGMOSHIMAIXIANGSHUZIHUADEFAZHANJINGYAN,YEJIUYIQINGZHIHOUHUAZHUANGPINXINGYEDESHENGCUNZHIDAODENGJIAODIANHUATIJICHULEZIJIDEJIANYI。

360彩票  YI、PINPAILISHIQIYEDEHEXINMIANYILI

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360彩票  ER、PINPAISHIZHANGQIDELIULIANGCHI LIULIANGSHIPINPAIYINGDERENXINDEJIEGUO

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  HENDUORENJUEDEPINPAIGUANGGAOMEIYOUSHENMEXIAOGUO,GAODIANLIULIANGXUNSUNENGGOUKANDAO,YINWEIPINPAIGUANGGAOTACONGLIANGBIANDAOZHIBIANSHIBUTAIYIYANGDE。ZAIGUAIDIANDAODAZHIQIAN,NIWANGWANGKANDAODESHIZHIMINGDUDETISHENG,XIAOSHOUXIAOGUOHAOXIANGBUSHINEIMEMINGXIAN,DANYIDANYUEGUOLEZHEIGEGUAIDIANZHIHOU,JIUHUICHENGCHUXIANXIAOSHOUJUDADEYICHU。MEIGEPINPAIDEZHEIGEGUAIDIANBUTAIYIYANG,BOSIDENGLIANGSANGEYUEDESHIHOUJIUYINGLAILEGUAIDIAN;FEIHEZAIQIAN8GEYUEXIAOLIANGLABUQILAI,DANSHIDI8GEYUEGUAIDIANDAOLE,YILUSHANGCONG30JIYIDAOLE150YI,SHIBUKEDANG。ZHEIXIEANLIDOUGAOSUWOMEN,PINPAIHAISHIYAOKAOZHONGXINHUAYINBAO,NIHUALEHENDUOLIQIYONGSUIPIANDUIFUSUIPIAN,NIYUANYUANZHUIBUSHANGYIDONGHULIANWANGSUOCHUANGZAODELIULIANGBAOFASUDU。

  SAN、CONGWANGHONGPINPAIDAOMINGXINGPINPAI

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360彩票  WOJUGEXIAOXIANDUNXIANDUNYANWODELIZI。TADESHOUZHONGGENHUAZHUANGPINSHIFEICHANGXIANGSIDE,20JISUIDAO40SUIDENVSHENGWEIZHU。TONGGUOZHUAZHULEXIAOHONGSHUKOLZHONGCAODEHONGLI,XIAOXIANDUNCONG0KAICHUANGXINDUNYANWOYIGELEIBIE,JINIANZOUDAOLEYIGE2YIZUOYOUDEGUIMO。DANZENMEKUODAWANGHONGXIAOYINGSHIFANGDAOZHENGGESHICHANGDANGZHONG,CHENGWEIYIGEGONGZHONGPINPAI、MINGXINGPINPAISHIFEICHANGZHONGYAODEYIYUE。DANGNIKAICHUANGLEYIGEXINDEPINLEI,NIYOUZHUAZHULELIULIANGHONGLI,TONGGUOWANGHONGXIAOYINGKUODADAOYIGEJIBENJIBIE,RANHOUZHULIUMEITIDEYINBAOSHIDESHEHUIGONGZHONGDOULEJIE。QUNIANXIAOXIANDUNZAIFENZHONGBEIJING、SHANGHAI、HANGZHOUSANGECHENGSHIJIZHONGTOUFANG,FEICHANGKUAIDECONGLIANGYIZHANGDAOLEQIBAYI,JINNIANKENENGZAIZHUIJIACHENGSHISHANGDAO20YI。ZHEIGESHIHOUTADEJICHUPANJIUFEICHANGHOUSHI。

360彩票  YIQIANZUOPINPAISHIZHIMINGDU→RENZHIDU→MEIYUDU→ZHONGCHENGDU,XIANZAIWANGHONGPINPAIBUSHI,CONGXIAOMISHIDAIKAISHIJIUHUANLEYIGEFANGFA,XIANYOULEYIDUIFEICHANGZHONGCHENGDEFENSI→HENHAODEKOUBEI,ZAIZHUANDAOFENZHONGZHEIYANGDEPINGTAISHANGJINXINGYINBAO。FENZHONGDEGONGZUOBIANCHENGLE“HUOSHANGJIAOYOU”,WANGHONGPINPAIZIJIBAHUODIANRAN,DANJUXIANZAIYIGEXIAOFANWEI,FENZHONGBAYIPENYOUJIAOSHANGQU,ZAIZHENGGEGONGZHONGSHICHANGYINGDELERENZHI,ZAIWANGSHANGYOUXINGCHENGLEKOUBEIDEFUHUA,XIAOFEIZHESOUSUODEDAOZHENGMIANDEPINGJIA,ZUIZHONGXINGCHENGLEGOUMAIDEBIHUAN。

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  SI、SHUZIHUANENGLISHIQIYEDEJINGZHENGLI

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360彩票  ZHEIXIEZHULIURENQUNSHIZHONGGUOSHEHUIDEFENGXIANGBIAORENQUN,TAMENDINGYILEPINPAI,YINLINGLECHAOLIU,TAMEITIANDOUBIXUZUODIANTI,ZAIDIANTILIXINGCHENGLEQIANGZHIXINGDESHOUSHI,SUOYIWOMENYEYINBAOLEFEICHANGDUODEPINPAI。YINWEIXIAOFEIZHEMEIYOUXUANZEDESHIHOU,WANGWANGGUANGGAOJIUSHIZUIHAODEXUANZE。2018NIANDESHIHOU,FENZHONGDEGUANGGAOYINGSHOU155YI,DENGYUZHONGGUOQIANSANDAWEIXINGDIANSHIDEGUANGGAOZONGHE。WOMENNEISHIHOUHENGAOXING,WOMENJUEDETANGZHEDOUNENGZHUAN。

360彩票  DANSHIWODANGSHIYEYOUFEICHANGDUODEYOULV,HULIANWANGYOUHENDUOYOUDIAN,HULIANWANG、DASHUJU、YUNJISUAN,TAWEILAIDAODISHIBUSHIHUIDIANFUWOMENZHEIXIE“TANGZHUAN”DEMEITINI?DIANSHIBEIDIANFULE,CHUANTONGDEHENDUOMEITIDOUBEIDIANFULE,KENENGWOMENSHIYINWEISHENGHUOKONGJIAN,YINWEIMEIGERENHUIJIASHANGBAN、QUDIANYINGYUANQUZHEIXIEKENENGMEIYOUBANFAGAIBIAN。DANSHIJIUJINGWOMENNENGGOUYUNYONGHULIANWANGDASHUJUZUOXIESHENME?WOMENYAOKANDAOZHEIGESHIDAIDEGAIBIAN,ZHEIXIEJISHUDECHANSHENG,ZHEIZHONGGONGJUDECHANSHENGYIDINGNENGJINIFUNENG,TAYAOMEDIANFUNI,YAOMENIBATAXISHOUGUOLAI。SUOYIWOJUEDEWODANGSHITICHULESIGEFANGXIANG:

360彩票  DIYIWOJUEDEYIDINGYAOBAFENZHONGDEMEITIZAIXIANKEFENFA,YUNDUANKEYITUISONG。DIER,TADESHUJUYIDINGKEYIHUILIUDE。CHUANTONGMEITIZUIDADEWENTISHINIDALEGUANGGAOGENBENBUZHIDAOSHEIKANGUOZHEIGEGUANGGAO,WOJUEDEWOYIDINGYAOTONGGUOSHUZIHUADEJISHU,KANGUOFENZHONGDEGUANGGAODESHUJUYAONENGGOUHUILIU。DISANXIAOGUOSHIKEYIPINGGUDE,XIAOGUOBUJINSHISHUONIBAIDUZHISHUZENGZHANGDUOSHAO,WEIXINZHISHUDUOSHAO,ZAITIANMAOHOUTAIDANGZHONG,ZHEIGESHUJUYINXINGNIZENMEDATONG,SHUJUYINXINGGAOSUNITOULEZHEIXIEGUANGGAO,KANGUOFENZHONGGUANGGAO,HAIMEIKANGUOFENZHONGGUANGGAO,ZAITIANMAODUANHUIYOUSHENMEYANGDEGAIBIAN。DISI,TOUFANGZENMEJINGZHUN。MEIDONGLOULIMIANZHUDERENSHIBUYIYANGDE,WOMENZENMEQIANLOUQIANMIANDEJINGZHUNFENFA?

360彩票  2018NIANALIBABA150YIRENMINBIRUGUFENZHONG,ZHANLE10%,CHENGWEILEFENZHONGDEDIERDAGUDONG,ZHEIZHONGGUQUANDEJIEHE,YESHIDEWOMENJIUKAIQILESHUZIHUABIANGE,JIWOMENDATONGLEZHEITIAOLU。ALIBABAJIWOMENDAILAILEHENDUODEFUNENGDEFANGFA,JINGGUOLIANGNIANDENULIFENZHONGCHENGLEQUANQIUZUILINGXIANDESHUZIHUAXIANXIAMEITI。ZHEICIYIQINGDALIANGDELOUYUFENGBIDESHIHOU,FENZHONGSHIKEYIYUNDUANTUISONGDE,TADEPINGMUZAIBEIHOUSHIIOTDEYUNZUO,WULIANWANGHUADE,QUANZHONGGUOJIBAIWANGEZHONGDUANYUANCHENGJIANKONGBOFANGZHUANGTAI,ZAIBOFANGSHENMEFEICHANGQINGCHU。

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360彩票  WU、ZHAOCHAYIHUAJIAZHIDIAN JIANLIPINPAIHUCHENGHE

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