360彩票

抢夺年轻市场,美妆IP跨界成加速器

时间:2019-9-26 23:07:02 作者: 中妆网 点击: 加入收藏

  WUYONGZHIYI,IPKUAJIEDEFENGCHAOYIJINGYUYANYULIE,WEIRAOZHELISHI、WENHUAIPJINXINGWENCHUANGDEERCIKAIFAYECHENGXIANCHUJINGPENTAISHI,KEYISHUOJINNIANSHIMINGFUQISHIDEKUAJIEBAOFANIAN。DANGYUELAIYUEDUODENIANQINGRENAISHANG“GUOCHAO”HE“XINWENCHUANG”,QIBEIHOUZHANXIANDEZHENGZAINIANQINGYIDAIJUEQIDE“WENHUAZIXIN”DELILIANG。

  IP跨界成国货美妆营销新模式

360彩票  JUDIYICAIJINGSHANGYESHUJUZHONGXINLIANHETIANMAOFABUDE《KUAJIEBAODIANx BrandUnionMEIZHUANGXINGYEPINPAILIANHEKUAJIEYANJIU》XIANSHI,90HOUHE95HOUDENIANQINGRENSHILIANHEKUAJIEDEZHUYAOXIAOFEIZHE,MEIZHUANGLIANHEKUAJIEFAZHANXUNSU,KUAJIEPINPAISHULIANGYEZAIZHUNIANZENGJIA,XIAOFEIRENSHUHEJINEYEZAIJIASUZENGZHANG。YOUQISHIZAI“GUGONGKOUHONG”DEQIANGSHIYINLINGXIA,MEIZHUANGGEHUXINGYEBOWUGUANKUAJIECHANPINCHENGJIAOGUIMODAZHANG23BEI,YIYUECHENGWEIWENCHUANGIPKUAJIEDEDIYIDAXINGYE。

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360彩票  YIGUOHUOMEIZHUANGPINPAIWANMEIRIJIWEILI,QIYUDAYINGBOWUGUANLIANMINGDELIANGKUAN16SEYANYINGPAN,DANPINLEIJIXIAOLIANGTUPO20WANJIAN;YUDADOUHUIBOWUGUANDELIANMINGKOUHONG,CHENGWEIJINNIAN618DEMEIZHUANGXINCHONG,DANPINLEIJIXIAOLIANGTUPO60WANJIAN。

  LINGYIZHIMINGGUOFENGCAIZHUANGPINPAIMEIKANGFENDAIYEYUYIHEYUANZAIWENCHUANGYANSHENGPINSHANGZUOCHUXINCHANGSHI,TUICHUSHISHANGKOUHONGXINPIN“JINGXI”,DAPEIYIHEYUANXIANLIANGKUANKOUHONGBAOHEKOUHONGJING,BINGYINRU“YIHEXIANJING”GAINIAN,ZAITIANMAO618DACUHUODONGQIJIANDIANPUXIAOLIANGBAOZENG。CHANGDAOTIANTOUDEMEIKANGFENDAIZAIJIJIANGLAILINDESHUANG11,YOUTUICHULEYIHEYUANWENCHUANGXILIECAIZHUANG,BAOKUOHUANJINGYIHEXILIE(HUANJING)KOUHONG、XIEQUQINGCHENGYANXIANYEBI、QIUXITINGLANG、XIAHEYINGQIAOLIANGDAXILIEYANYINGPANDENGRICHANGZHUANGRONGSUOXUDESANDACHANPIN。

360彩票  HAIYOUXIANGMEIBAOLIANXDISHINIDELIUSEYANYINGPAN,ZAI2018NIANDISHANGSHIHOUJIUWEIGAICHANPINDAILAIJINYIBEIDEXIAOSHOUZENGZHANG;XIANGBIPUTONGKUAN,HEZUOKUANDEXIAOFEIZHEZHONG95HOUZHANBIDAFUSHANGSHENG,KEYISHUODISHINIFENSIDEXIAOFEIZHUANHUABANGLEDAMANG。

360彩票  BUGUANSHISHANGHAIJIAHUAYUHUAKAIDUNHUANG、MEIJIAJINGXDABAITU、HAISHIMOFASHIJIAYUYIHEYUAN、OUSHIMANYUTONGDAODASHU,ZAISUOYOUDEKUAJIEHEZUOZHONG,DAZAOBAOKUAN、LADONGXIAOSHOUDOUSHIPINPAIFANGDEDIYIXUQIU,ERGENGJIASHENCENGCIDEXUQIUZAIYUPINPAIHEIPDELIANMINGKEYIBANGZHUPINPAITUOZHANBUTONGCENGCI、BUTONGLINGYUDERENQUN,YOUQISHINENGGOUDEDAOIPFENSIDEGUANZHU,WEIPINPAIZAIDUANSHIJIANHOULALONGYIPIXINDEXIAOFEIZHE。

360彩票  《XINWENCHUANGXIAOFEIQUSHIBAOGAO》JIUXIANSHI,SUOYOUWENCHUANGLEICHANPINXIAOFEIZHEDANGZHONGYOU1YIYONGHUSHI“90HOU”,MEIZHUANGIPKUAJIEYIRANCHENGLEQIANGDUONIANQINGSHICHANGDEJIASUQI。

  文创消费成品牌新的增长点

  CONGQUANQIULISHIJINGYANKAN,DANGRENJUNGDPDADAO8000MEIYUANSHI,WENHUAYISHUCHANYEJIANGYINGLAITUPODEZHUANZHEDIAN。ZHONGGUORENJUNGDPZAI2017NIANCHAOGUOZHEIGESHUZI, ZHEISHI,GUONEIDEWENCHUANGCHANYEKAISHIXUNSUFAZHAN。

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  TIANMAOYEZAIJINNIAN8YUEZHONGXUNFABU“TIANMAOXINWENCHUANG2.0JIHUA”,BIAOSHIWEILAI3NIANRANGQUANQIUBOWUGUANDE“ZHENGUANZHIBAO”DOUSHANGTIANMAOBINGYU1WANGEPINPAIJINXINGKUAJIEHEZUO。

360彩票  KEYISHUO,PINPAIYUWENCHUANGIPDEKUAJIE,ZHENGHAOYUSHANGLEXINLINGSHOUDEHAOSHIDAICONGERYINBAOLEXINDEXIAOFEILANGCHAO。ZONGGUANXIANJIEDUANDEMEIZHUANGXINGYE,BUGUANSHIBAOZHUANG、HAISHICHANPINBENSHENTONGZHIHUADOUFEICHANGDEYANZHONG,PINPAIJIXUDUICHANPINBENSHENJINXINGZHONGGOUYUGAIZAO。PINPAITONGGUOWENCHUANGDUICHANPINXIAOFEIJIAZHIYUWENHUAJIAZHIFUYUNEIHAN,CONGERZAIBENZHISHANGJIEJUELEYANZHONGDECHANPINTONGZHIHUADEWENTI。SUOYISHUO,WEILAI,SUOYOUDECHANPINDOUKEYIYONGWENCHUANGZHONGXINZUOYIBIAN。

360彩票  ZHEIZHONGYIIPCHUANGZAONEIRONG,YONGTIYANZHULILINGSHOUDEIP+XINLINGSHOUMOSHIYEJIANGJILINGSHOUXINGYEDAILAIBIANGE,GEMEIZHUANGPINPAIYETONGGUOJIEHEWENHUAXIAOFEISHIXIANCHUANGXINSHENGJI,CONGERWAJUECHUGENGDUOXINZENGZHANGDONGLI。XIANGMOFASHIJIA、HUAXISHENGWU、SHANGHAIJIAHUA、POLAIYA、OUSHIMAN、ZHIGUAN、BAWANGXIFASHUIDENGDENGZHONGDUOGUONEIYIXIANMEIZHUANGPINPAIDOUFENFENJIARUIPKUAJIEDEYINGXIAOXINGLIE。

  如何跨界,如何实现跨界营销

360彩票  MUQIANMEIZHUANGXINGYEZUIZHULIUDEKUAJIELEIXINGZHUYAOYOUSANZHONG,PINPAIxPINPAI、PINPAIxIPHEPINPAIxYISHUSHEJI,NEIME,RUHEZHAODAOHESHIPIPEIDEIP?RUHEJINXINGIPKUAJIEYINGXIAONI?

  ZAI10YUE16-18RISHANGHAIXINGUOJIBOLANZHONGXINJUBANDEDI13JIECLEZHONGGUOSHOUQUANZHANSHANG,JIANGYOULAIZIQUANQIU1800+DESHOUQUANXIANGMUDENGNILAI“LIAO”!

  JIESHIYIGUGONGBOWUYUAN、SANSHANWUYUAN、SHANXILISHIBOWUGUANDENGWEIDAIBIAODEYIZHONGBOWUGUANXINWENCHUANGIPJIANGJITILIANGXIANG,HAIYOUYIFANGAOWEIDAIBIAODEYISHUSHEJI,YIGUOCHANXINRUISHOUYOUDAIBIAOWANGYIYINYANGSHI,YIJIMEIGUOBAOXUE、MOSHOUZHENGBA、XINGJIZHENGBA、ANHEIPOHUAISHEN,SHOUWANGXIANFENG,LUSHICHUANSHUOWEIDAIBIAODEWANGYOUIP,HAIYOUBIANXINGJINGANGHEXIAOMABAOLI、XIAOZHUPEIQIDENGWEIDAIBIAODEYINGSHIIPDOUJIANGHUIJUYITANG,YUGEXINGGEYEDEPINPAIGONGCHUANGIPBEIHOUJUDADESHANGYEJIAZHI。

  作为亚洲规模最大的专业授权贸易展会,CLE为1800+个国内外极具影响力的、热门IP授权项目提供与各行业优秀制造商及零售商面对面深入沟通的机会之外,在本次的展会上,CLE还将联合中妆网推出首届《中妆新文创营销大会》,大会围绕“文创点燃新一代消费”为主题,开展文化创意营销的实证研究与文创营销创新策略方面的探讨。与众多美妆品牌、超级IP方面共同交流新文创时代的零售法则。

  RUGUONINSHIMEIZHUANGPINPAI,XIANGYAOYIZHANSHIJINGZHUNDUIJIE1800+GEGUONEIWAIZHIMINGIP,XIANGYAOLEJIEWENCHUANGIPKUAJIEYINGXIAOWANFA,LADONGXINYIDAIXIAOFEIZHE,QINGJIASUBAOMING(GONGZHONGHAOZHIJIELIUYANHUOJIAWEIXIN:13282101230)。

360彩票  2019ZHONGZHUANGXINWENCHUANGYINGXIAODAHUI

360彩票  10YUE17RI,14:00 E1GUAN

  JINGCAIBUDUAN,BUJIANBUSAN!

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